Last updated: November 2026
Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work, or work more efficiently, and to provide information to the site operator. This site also uses browser local storage, which functions similarly to cookies but stores data locally in your browser.
This policy explains what cookies and storage items we use on 44group-ou.com, why we use them, and how you can manage your preferences.
These items are required for the site to function. They are set regardless of your cookie preferences and cannot be disabled.
| Name | Type | Duration | Purpose |
|---|---|---|---|
44group_consent |
Local storage | 12 months | Stores your cookie consent choice so you are not asked again on every visit. Contains your preference (accept/reject advertising cookies) and the date it was set. |
Local storage items do not expire automatically; the site checks the stored timestamp and re-presents the consent banner after 12 months.
These cookies are set only if you have given your consent. They are used to measure the effectiveness of our advertising campaigns on Microsoft Advertising (Bing Ads) and are provided by Microsoft Corporation.
| Name | Type | Duration | Purpose |
|---|---|---|---|
_uetsid |
Cookie | ~1 day (session) | Microsoft Advertising Universal Event Tracking — identifies a browsing session for campaign measurement. |
_uetvid |
Cookie | ~13 months | Microsoft Advertising Universal Event Tracking — identifies returning visitors for campaign measurement. |
MUID |
Cookie | ~1 year | Set by Microsoft to identify unique browsers visiting Microsoft-owned and partner sites, used in advertising and measurement. |
When advertising and measurement cookies are enabled, anonymised usage data is shared with Microsoft Corporation for campaign measurement purposes. The legal basis for this processing is your consent (Article 6(1)(a) GDPR).
Microsoft may transfer this data to the United States. Such transfers are covered by the EU-US Data Privacy Framework, which the European Commission has determined provides an adequate level of protection for personal data transferred from the EU. For further details, see Microsoft's privacy statement at microsoft.com/privacy.
If you withdraw your consent, we will delete the advertising cookies from your browser and stop sharing data with Microsoft.
You can change your cookie preferences at any time by clicking the link in the footer of any page on this site. This will re-open the cookie preferences panel where you can update your choices.
You can also control cookies through your browser settings. Most browsers allow you to block or delete cookies. Note that blocking strictly necessary storage may affect how the site functions (for example, your consent choice will not be remembered).
If you have any questions about how we use cookies, please contact us at:
44 Group OÜ